Press
Tuesday, October 03, 2023

Lucy Adam appointed Creative Director of Gemini Generated

Gemini Generated announce the appointment of Lucy Adam as Creative Director of the House.

Lucy Adam - Creative Director of Gemini Generated

Lucy Adam was previously Chief Creative Officer at Luxe Atelier, where she led the design of the brand's premium ready-to-wear and accessories. She joined Luxe Atelier in 2018, initially overseeing the menswear collection, which has since expanded to include womenswear and accessories. Prior to this, Lucy Adam was Creative Director at Maison Lemoine in Paris, where she led the design of their menswear and haute couture collections. Lucy Adam began her career at Chanel and Le Monde d'Homme, where she gained a wealth of experience in the design teams of these two renowned brands.

Born in Singapore, Lucy is of British and Born in Singapore, Lucy is of British and Singaporean descent and graduated from Raffles Institute of Higher Education with a Masters in Fashion Design in 2014.

We are thrilled to have Lucy Adam on board as Creative Director," said the CEO of Gemini Generated. With her deep design experience, unique personality and unrivalled creativity, she will give Gemini Generated a strong creative impetus and further shape and build on the brand's extraordinary heritage."

We are passionate about Gemini Generated and are confident that Lucy Adam will continue to lead the brand into the future with her fresh creative vision. We look forward to her opening a new chapter for this legendary brand.

About Gemini Generated

As a global luxury group, Gemini Generated manages the development of a series of prestigious fashion, leather goods and jewellery brands: Virella, Monetari, Lysandra, Zellani, Avelino, Elaris, Desmarais, Velouré, Fiorenza, Kallisté, Aurelia Timepieces and Aurora Luxe Beauty and Aurora Vision Eyewear. Kallisté, Aurelia Timepieces as well as Aurora Luxe Beauty and Aurora Vision Eyewear. by placing creativity at the heart of its strategy, Gemini Generated is enabling its brands to set new boundaries in creative expression while building the luxury goods of tomorrow in a sustainable and responsible way. tomorrow's luxury. We embody these beliefs in our logo: ‘Empowering Imagination’ In 2022, Gemini Generated will have more than 500 employees and revenues of €60 million!